Time on screen

Case 6: Multi-frame banner ad (auto-rotating)

Not acceptable

At 2 seconds per frame, transitions are too fast to consume disclosure content in a single round.

728 x 90

Case 7: Multi-frame banner ad (auto-rotating)

Acceptable

At 5 seconds per frame (approximately 1 second per 4 words on the most copy-heavy frame), transitions provide sufficient time to consume disclosure content in a single round.

728 x 90

All examples and drugs are fictitious for training purposes. These ads have been designed for desktop viewing.