PAAB Resource Appendix

Fair balance in Small Space Ads

Indication placement

Case 8: Multi-frame banner ad (auto-rotating).

Not acceptable

Per code section 2.10.1, the indication should appear with the first set of marketing message. Placement on frame 2 does not meet this requirement.

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Case 9: Multi-frame banner ad (auto-rotating).

Acceptable

By presenting the indication on the first frame, code section 2.10.1 is satisfied.

728 x 90



All examples and drugs are fictitious for training purposes. These ads have been designed for desktop viewing.