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PAAB Resource Appendix Fair balance in Small Space Ads |
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PAAB Resource Appendix Fair balance in Small Space Ads |
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Contrast
Case 3: The frame containing the indication (one of the frames in the banner ad set)
Not acceptable
Placing the indication over a busy part of the image creates visual noise and makes the copy hard to consume. The indication and fair balance should always be easily consumed.
250 x 250
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Case 4: The frame containing the indication (one of the frames in the banner ad set)
Not Acceptable
The poor contrast between the indication and the background renders the indication copy less readable. Consuming the indication and balancing copy should not cause strain or require additional effort. There are numerous Contrast Analyzers available to aid the advertiser in making this assessment.
250 x 250
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Case 5: The frame containing the indication (one of the frames in the banner ad set)
Acceptable
Contrast allows for a legible indication presentation with no strain or additional effort required to consume the copy.
250 x 250
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All examples and drugs are fictitious for training purposes. These ads have been designed for desktop viewing.