Font size

Case 1: First frame containing indication.

Not acceptable

The claim copy is 18pt and the indication is 9pt. This is not comparable. Additionally, the 9pt font is difficult to read.

728 x 90

Case 2: First frame containing indication.

Acceptable

Moving the marketing message to the second frame enabled the indication font size to be increased. As a result, the indication is now legible and its prominence is comparable to the marketing message (Montserrat 16pt/21pt).

728 x 90

All examples and drugs are fictitious for training purposes. These ads have been designed for desktop viewing.