|
PAAB Resource Appendix Fair balance in Small Space Ads |
 |
|
PAAB Resource Appendix Fair balance in Small Space Ads |
|
Size and scaling
Case 24: Repurposed banner with direct scaling
Not acceptable
When this piece is directly scaled down to meet a smaller banner size, the balancing information becomes challenging to read while the claim is still easy to read.
|
240 x 400  |
→ |
120 x 200
|
The example is fictitious and for training purposes. This ad has been designed for desktop viewing.