PAAB Resource Appendix

Fair balance in Small Space Ads

Indication and fair balance placement

Case 15: Auto-rotating ad with a static but scrollable component.

Not acceptable

The indication and fair balance are not considered to be treated in a manner that is comparable to the claim copy. The user needs to scroll through the indication and balancing content in order to consume this required disclosure copy. The user does not need to interact with the banner to view the claim.

728 x 45 Frame 1 of 2 with a 728 x 45 static but scrollable component

Ovato is indicated for the reduction of signs and symptoms and induction and maintenance of clinical remission in pediatric patients with moderately to severely active Crohn's disease who have had an inadequate response to conventional therapy (corticosteroids and/or aminosalicylate and/or an immunosuppressant). The safety and efficacy of Ovato is not established in patients less than 9 years of age.

Please refer to the Product Monograph at www.OVATOPM.ca for more information on conditions of clinical use, contraindications, warnings and precautions, adverse reactions, drug interactions, and dosing information.





The example is fictitious and for training purposes. This ad has been designed for desktop viewing.