PAAB Resource Appendix Fair balance in Small Space Ads |
![]() |
Indication and fair balance placement
Case 15: Auto-rotating ad with a static but scrollable component.
Not acceptable
The indication and fair balance are not considered to be treated in a manner that is comparable to the claim copy. The user needs to scroll through the indication and balancing content in order to consume this required disclosure copy. The user does not need to interact with the banner to view the claim.
728 x 45 Frame 1 of 2 with a 728 x 45 static but scrollable component
The example is fictitious and for training purposes. This ad has been designed for desktop viewing.